Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.
More of your current fans and more friends of your fans will see your post.
If you thought every one of your current fans saw every post you placed on your business page, you may be surprised to know that just 20% of your fans see a particular post. Facebook uses algorithms to determine who should see your posts.
A business can now pay $5, $10, $15, $20 or more to get more people to see your post”
Facebook users will see promoted posts labeled with Sponsored in the bottom right hand side of the post on their news feed both on desktop and mobile.
What is different between Promoted Posts and Facebook Ads is the Promoted Posts show up in the news feed and not on the right hand side of the page like normal ads. More likely that your fans will see your post.
You must have at least 400 Fans to use Promoted Posts.
For a step by step process on how to set up Facebook Promoted Posts, please visit Mashable. We found the Mashable Facebook Promoted Posts Guide easy to follow and to understand.