Well folks, get ready! Today Facebook launches Instant Articles.
Learn what Facebook Instant Articles are and how they work and why they might be important to you.
Facebook Instant Articles allow content shared on Facebook to load faster for mobile users. It is also like posting your blog posts on Facebook.
WordPress has released a plugin that will automatically format your WordPress posts appropriately for Instant Articles. Facebook will roll out access to Instant Articles today, April 12, for everyone. You cannot use Instant Articles until Facebook has reviewed and approved that you have it set up correctly.
Once approved, your website feed will send automatically to your Facebook Page and you will be able to choose which articles to edit and publish as instant articles from within your Facebook Page’s Publishing Tools.
When a link is shared on Facebook from a site that has Instant Articles, the mobile user will be able to read the article within the Facebook app without having to leave Facebook and go to the website itself. Instant Articles also has some new features such as
Instant Articles also has some new features such as:
Those features along with the option to use Facebook’s Audience Network of Ads in your mobile Instant Articles could mean more views on your content, and more ad income. It could also make it harder to grow your list and convert Facebook readers into loyal and/or paying fans of your blog/website.
Facebook claims Instant Articles will not receive special treatment in users’ feeds. However, people are speculating that due to the faster load times, users might engage more with Instant Articles, which in turn might increase their visibility in feeds, making it absolutely necessary for bloggers and sites who want their content to be seen to start using Instant Articles. I’m pretty sure Facebook wants as many people as possible depending on their product.
Here are a few of the possible issues I see with Instant Articles.
As business owners and bloggers, who depend on social media for a large part of our traffic and message delivery, it is important to stay up to date with the current trends on social platforms. But it does not mean we have to jump on the band wagon immediately. While some are embracing this Facebook change with excitement, many businesses and bloggers are skeptical and proceeding with caution.
I’d encourage you to visit the links below and continue to learn about Facebook Instant Articles.
What do you think? Will you be forging ahead with Instant Articles or taking a “wait and see” approach?