Content Development is Important

Content DevelopmentMany people come to your website for a variety of reasons, but you want them to stay, browse around and read your posts.  How do you entice them to stay?  The number one way is to provide valuable content.

Website content is just as important as how your website looks.  Probably even more important.  In my book,  52 Tips to Turn Your Website Into A Sales Machine, I provide several tips regarding website content creation.

Tips for Content Creation

Use these tips to create content that will hold your readers and make them want to come back for more.

Tip #24 Clarity

When writing content for your site, get to the point as quickly as possible.  If they don’t need this information to encourage them to make the call to action you want, cut it out.   It is OK to leave white space on the page, it makes what is important standout.

Tip #25 Write For People to Read

We are not writing a novel, avoid long paragraphs of text.
People don’t read a website; they skim it for the most important parts that are relevant to them.
If you do write a long paragraph, be aware that your reader will most likely only read the first and last sentence, so make those the most impactful.  If possible, try to break those long paragraphs down into shorter ones.
With the popularity of Twitter and visual marketing, attention spans are short. Your reader will retain more if you write less, get to the point and provide only the information necessary.

More Tips

Check out my book,  52 Tips to Turn Your Website Into A Sales Machine, for more tips on making your website make money for you.

Latest from Our Blog

OTC 2022 – Day 4 – Last Day

I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high

Continue Reading

OTC 2022 Day 2 – Live

It has been some time since I blogged live at the Offshore Technology Conference.   Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are

Continue Reading

Upstream Marketing Houston Business Journal Ad

If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue.  Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston

Continue Reading

Let's Talk

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.