Category Archives: Facebook Marketing
LinkedIn vs Facebook – Company pages
LinkedIn Compay Page Versus Facebook Business Page? Which is right for your business?
Making a choice between using a LinkedIn Company Page or a Facebook Business Page to market your business, product, or service depends on what you want to get out of the page and what amount of time you can devote to working the page. Working the page means updating, editing, posting, LIKE, etc.
LinkedIn and Facebook both have their advantages and disadvantages. The choice of using one in preference to another depends on what you are selling or promoting, what you know about your market (demographics, target, etc.), your expectations of business life span, and what other functions you will use this page for.
LinkedIn Company Pages and Facebook Business Pages differ in audience size. As of February 2012, Facebook has 845 million active users and LinkedIn has . I did find one interesting statistic
LinkedIn has more than 2 million companies with LinkedIn Company Pages.
If you want the opportunity to market to the entire population of many countries a Facebook Fan Page properly developed, advertised, and promoted will usually result in more visits. The Facebook Business Page has the advantage of being very useful for selling products or services that have a short shelf life – will not be on the market long – because the fan page format is easy to change and remove when not needed.
LinkedIn Company Pages have the advantage of being able to direct your offering to a selected in the know group of people who are already savvy to what you are selling or what your company does. Selling to people who know your company or product is usually an easier sell and a faster sell.
The specificity offered by LinkedIn Company Pages outdoes Facebook’s Fan Page. Facebook’s Fan Page can be limited in who views the page but that requires you to have already made that person or company a friend. Linked In Company Pages has the advantage of being able to directly contact people in the same business or market through highly specific groups and group discussions that already exist at Linked In.
If your LinkedIn Company Page is a reflection of your corporate web site you have a hiring advantage when you need new employees. LinkedIn allows you the convenience of selecting potential new hires from a verifiable set of competent candidates with documentation. A Facebook Fan Page cannot offer you the same high level of potential employees as LinkedIn can.
The choice is yours. For me, I chose both.
You can visit the Upstream Marketing LinkedIn Company age by clicking Upstream Marketing LinkedIn
The Upstream Marketing Facebook page is still in beta but you can visit it by clicking Upstream Marketing Facebook
Facebook Storefronts – Like to Sales Not So Easy
A year ago, all the talk was the so-called F-commerce (Selling on Facebook).
It had to work, right? Facebook is the most- visited website in the world.
Many thought persuading visitors to shop would be easy.
Not so fast…
Bloomberg said the Gap, J.C. Penny, Nordstrom and Gamespot all opened and closed stores on Facebook because fans haven’t bought anything.
Forrester Research Analyst Sucharita Mulpuru told Bloomberg:
There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop. But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.
For me, it reminds me of days gone by. I don’t know if they still exist but remember the rose peddlers from years ago. You were on a date at Studabakers or Celebrations (Houston Baby Boomers will remember these clubs) and a beautiful rose peddler would come up with a basket of roses and ask if you wanted to buy a rose for your date.
Today it’s a lot more sophisticated. The rose peddler know your likes, dislikes, search habits, buying habits, friends… but it’s still intrusive.
Also, what is the incentive of buying at a Facebook storefront when we all know most retailer spend a lot of money making online purchases on their main e-commerce site very easy. Once I leave my friends on Facebook it’s just as easy to visit Bass Pro Shops to check out the latest lure from KVD.
Let me know if you have ever purchased something direct from a Facebook Storefront.