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Snapchat Stories

We have been talking about Snapchat.  If you are just getting started, you might want to check out our Snapchat for Beginners  and  Snapchat Friendships posts. Snap stories are a recent addition to the app. Snap stories are unlike other snaps you send. They are pictures or videos that you post to a feed for all […]

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Snapchat Friendships

We are focusing on Snapchat.  In our last post, Snapchat for Beginners, we gave you step by step instructions for getting started with the Snapchat app.  This post will focus on Snapchat Friendships. One fun thing about Snapchat is its use of emojis. You’ll see different emojis next to your friends’ names for various reasons. […]

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Snapchat For Beginners

Are you on Snapchat?  In the past few years, Snapchat has become a fun and quick form of electronic communication that allows users to send timed pictures or videos to one another. These “snaps” can be set to appear on the receiver’s screen for 1-10 seconds and can contain text messages, visual effects, and more. […]

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Email Overwhelm

Remember when you used to be happy when you heard that ding that meant “You’ve Got Mail!”   My how times have changed. There are times when we all get too much email.  Go away for a day or two and your inbox is overflowing.  Sure some of the messages are important, but  many or […]

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Less Stuff, More Story

When we find ourselves in a sales rut, we often wonder what we can do to sell more items to our customers. We analyze our marketing tactics, medium of communication, and more. However, the answer could be that we’re simply not using the right story. John Jantsch recently posted an article on Duct Tape Marketing […]

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Finding the Right Blog Post Length

Have you ever wondered how long or short your blog posts should be?  Would a few paragraphs be too short?  Would 1000 words be too long?   How do you know which is best for your page? Unfortunately, there is not a magic number when it comes to blog post word count, but there is […]

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Marketing In an Industry Downturn

In times of economic recession or industry downturn, it is not unheard of for a large percentage of consumers to prioritize the “necessities” or set stricter spending limits on themselves. When the spending slows or stops, businesses are prone to cutting spending, reducing costs, avoiding new ventures, and slowing their marketing to a screeching halt. […]

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Check Out How Popular Websites Rank

We all have websites that we check each and every day. It’s quite the habit to feel the need to check social media sites, Youtube, and even browse various topics on Wikipedia. Have you ever wondered which of those sites see the most traffic? According to a new study from eBizMBA, the results may surprise […]

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Why Good B2B Marketers Emphasize Customer Retention

Did you know that it costs 7 times more to obtain a new customer than to keep an existing one? Savino Longo, in a new post on The Kapost Blog, argues that customer retention is what B2B marketers should be most concerned with. It’s called The Cost of Customer Acquisition vs. Customer Retention. This post […]

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Revive Your Blogging Spirit

Do you have a blog?  I’ve had a blog for a while now.   I used to be real consistent and then I got busy and missed a day or two and then a week or two, and then a month. It is hard to be consistent when you travel, are meeting clients, attending conventions […]

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