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Building a B2B Business Blog – Step 5: Adding Pictures To Your Post

What makes you stop and read a blog post?  Is it the headline or title?  Do the words of the post grab your attention?  Or is it the picture associated with the post.   Maybe a combination. Statistics show an image increases interest and a picture always makes things more appealing.  Most web readers are accustomed […]

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Building a B2B Business Blog – Step 4: Writing Your First Post

Hopefully you’ve completed the simple steps so far and are ready to start posting on your brand new blog! It is important to remember that no matter how pretty your site, the most important thing is your content.  Content is what keeps people coming back for more.  So let’s get started with your first post. […]

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Building a B2B Business Blog – Step 3: Installing WordPress

If you already have a website – you can skip this step.  Just go into your website and make sure there is a page set up for blogging.  You would find it under pages in the backside or dashboard of your blog.  Wherever you’ve decided to host your blog, you’ll have access to WordPress.org for […]

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Building a B2B Business Blog – Step 2: Selecting a Hosting Site

If you already have a website – you can skip this step. Are you looking to build a blog? In our previous post, we discussed purchasing a domain name.  The domain name is the unique address of your website or blog often known as the URL.  The next step is to find a hosting site.  […]

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Building A B2B Business Blog – Step 1:  Buying A Domain Name

If you already have a website – you can skip this step. You have decided to create a B2B business blog and are wondering where to start.  Setting a blog up is fairly easy.  The first thing you will need to do is decide on a name for your blog. The domain name for this […]

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4 Top Reasons Why Your B2B Business Needs a Blog

You may be wondering if you need a  B2B blog for your company. The answer is . . .yes! Blogging is definitely becoming more popular, but many blogs are about lifestyle or recipes or DIY projects. Why would your company need a blog? Especially if you’re marketing to other businesses. Before we talk about why […]

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Marketing Lessons from Past Mistakes

Have you made marketing mistakes in your manufacturing or industrial business in the past?  The good thing is, those failures can be good marketing lessons. Learning From Your Mistakes We often think of smart people as those who get straight A’s in school, can solve a tricky math problem at the drop of a hat, […]

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Tying Your B2B Marketing to Holidays

Have you considered tying your B2B marketing efforts to holidays? Marketing during any type of holiday season can be challenging. Business-to-Consumer (B2C) businesses do very well with holiday specials and markdowns, but Business-to-Business (B2B) businesses are often left out in the cold. Mostly because other businesses cut expenses during this time because they’re not seeing […]

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Chatbots for Industrial Businesses

Chatbots for industrial businesses might be the answer to your customer service problems.   Chatbots can provide real-time engagement that is available instantaneously, which is something that even the most well-staffed company is rarely able to do. While chatbots can’t replace all staff, they can certainly help you cut down on the number of times your […]

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Which Chatbot Product is Right for Your Industrial Business

So you have decided to try using chatbots? Which chatbot product is right for your industrial business? Products Available There are already a number of chatbot products on the market. Some are quite effective, while others have been obviously rushed to market and are full of bugs that will frustrate you and your customers. Let’s […]

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