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Building a B2B Business Blog – Step 17: Widgets for Your Blog

WordPress uses widgets to enable bloggers without HTML or CSS knowledge to modify the design and content of their blogs using a simple drag-and-drop system through widgets.  Simply put, widgets allow you to add different functionality and features to your WordPress sidebars without writing any code. How are Widgets Used? Widgets are most frequently used to customize […]

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Building a B2B Business Blog – Step 16: Plugins You Should Use

Whether you have a new blog or have been at it for a while, there are numerous options for making your blog do specific things.   These options are known as WordPress plugins.  They are like apps for your blog. Whether you want your blog to be found by search engines or to make your content more shareable when […]

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Building a B2B Business Blog – Step 15: Making Money with Your Blog

Blogs are great for building relationships and providing an online presence for your B2B business.  But for many, the best part of a B2B business blog is when you can turn your blog into a revenue stream. 5 Money-making Strategies Let’s look at several ways you can monetize your blog: Sell Your Products Sell physical […]

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Building a B2B Business Blog – Step 14: How to Engage Your Audience

Now that you have a B2B business blog and you have people reading your blog, you might see comments and engagement.  This is a good thing. At this point, you need to divide your focus your focus between creation and engagement.  You need to find time for engaging with those readers and building community.  This […]

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Building a B2B Business Blog – Step 13: Avoiding Writer’s Block

Once you get your B2B business blog going, you may find you just don’t know what to say.  You feel like you have written about everything or you have topics but just can’t seem to find the words. What to Write When You Have Writer’s Block Even the best of writers don’t always feel like […]

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Building a B2B Business Blog – Step 12: YES, You Need Social Media

Social media is a tool to help you drive traffic and build relationships.   Don’t know what to post, post your latest blog post.  Revisit older posts or repurpose your posts into short social blurbs. This will drive new readers to your blog that might not have otherwise found you! What Social Media Should You Use? Twitter […]

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Building a B2B Business Blog – Step 11: Driving Traffic to Your Post

Many B2B business owners think once they have their post online they are finished and can move on to the next post.  But that isn’t so!  You have to be creative and find ways to get more eyes on your posts.   You can’t just wait for the world to find your blog, you must grab […]

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Building a B2B Business Blog – Step 10: Formatting Your Blog Posts

Does your blog look nice and invite the reader in?   How your blog appears to the reader matters!   It is all in the formatting. You can have the most wonderful content in the world, but if it looks bad, people will zone out and not bother reading.  Or if they do read, they won’t give […]

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Building a B2B Business Blog – Step 9: Tips For Successful Posts

We have covered content and the writing of your blog posts, it is time to turn our attention to some items that will make or break your post.   As a B2B Business owner, you want to look professional.  You can’t afford to skip proofreading, spellcheck, and grammar.  If what you write is riddled with typos or is […]

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5 Ways to Find Content Ideas for B2B Bloggers

If your target audience is another business, it may seem difficult to find content ideas to blog about.  What do other businesses want to know? How can you use your business blog to attract other businesses you may want to work with? How can you show your experience, knowledge, and customer service practices through your blog content? Finding […]

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