Just like you go to the doctor for a yearly checkup, you should give your website a checkup and update at least once a year. Here are a few B2B web design best practices – yearly updates. Just a few things that need to be addressed yearly at the minimum. Today’s post kicks off a series of best practices and tips for yearly maintenance. Each post will cover tasks you can complete in a small amount of time.
If you have a copyright date on your website, it will need to be updated for the new year if you haven’t done so.
When visitors arrive at your site, they may look at the copyright date and assume that is the last time you updated your site. So if you have 2017, 2016, or earlier as the copyright, they will assume your not active. So make sure you update it. Depending on where your copyright is located will determine how to update. Usually, it is in the footer and can be updated easily.
if you have a blog on your website, are your keeping it updated? It would be best to remove all dates associated with the blog unless you are posting every week. If the last blog you wrote was dated March 4, 2017, your website visitor might start assuming a lot and you don’t want them to assume anything.
Not dating the blog will also give the blog more shelf life. Some posts can be evergreen and used over and over if the content is still relevant and a date is not associated with the post.
If you include the year in your titles and your last post included 2015 or 2016 and you don’t have time to update, you might want to consider hiring someone to write your blog posts and put them on your site, or perhaps it is time to remove the blog from your site. There is no law saying you have to have a blog to be in business.
Complete these yearly tasks pertaining to dates and come back again next week for more B2B web design best practices and tips.