In this product page case study, we are going to look at a company that has lots of information to share with their customers.
In the last product page case study, we spoke about having enough information so the potential buyer will feel confident that they have found the right product for their needs.
When your product is more technical in nature and your potential buyer may be new to the industry, you may need to go into more detail.
When you have a lot of information about a product to include on a product page it can be a challenge to produce without creating information overload and a confusing page layout. It is frustrating for the customer when they can’t find the information they are looking for even though you thought you included everything.
I cannot believe it’s already day 4 of OTC 2022. If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area highContinue Reading
It has been some time since I blogged live at the Offshore Technology Conference. Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you areContinue Reading
If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue. Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in HoustonContinue Reading