7 Tips for Creating Quality Industrial Video Content

Industrial Video ContentYou have decided to include video in your marketing plan for your industrial business.  You have ideas on what to video and the basics of how to create your video and upload to YouTube.  What else do you need to know?

Tips for Creating Video Content

Here are some quick tips to help you create the best quality industrial video content for your business.

Keep it Short and Sweet

It’s best to keep video length to less than two minutes. However, keep in mind that if the content is compelling or if you’re doing a demo, it may need to be slightly longer.

Put Your Name On It

The video’s intro and outro need to have your company’s logo.  You want to make sure they remember your business.

Personality

B2B doesn’t mean it has to be boring. Infuse some brand and personality to make the video more engaging.

Address Customer Problems

Just like your blog content, your video should address pain points and provide info that prospects need.

Next Steps

Include a call to action so the prospects can take the next step in your sales funnel.  This is important!

Production Quality

Prospects have some base quality requirements. A shaky shot or poor audio won’t cut it. In most cases, this just requires a tripod for your phone or camera and a microphone.   If you don’t currently have the exact capabilities or resources, why not hire a couple of interns from your local college — chances are they’ve got the skills and are looking to exercise them.

Other Posts of Interest

Industrial Social Media Marketing 2019

5 Tips for Successful Industrial Social Media

Why Use Video for the Industrial Business?

YouTube for Industrial Businesses 2019

Latest from Our Blog

OTC 2022 – Day 4 – Last Day

I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high

Continue Reading

OTC 2022 Day 2 – Live

It has been some time since I blogged live at the Offshore Technology Conference.   Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are

Continue Reading

Upstream Marketing Houston Business Journal Ad

If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue.  Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston

Continue Reading
Close

Let's Talk

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.