If you are wondering how B2B companies can best use Instagram, you have come to the right place. While most consider Instagram to be the exclusive domain of the rich and glamorous, B2B companies can also utilize Instagram to their benefit, as well. If you haven’t started on Instagram yet, you can get started with our post, Beginner’s Guide to Instragram.
Read on to learn more about the best uses of Instagram for B2B companies.
Some B2B companies make the mistake of assuming that Instagram should be used solely for marketing purposes, but when followers are constantly bombarded by business related posts, they tend to lose interest. By using Instagram to communicate the culture of the company and provide insight into what happens behind closed doors, a B2B company can communicate their culture and develop a closer connection with their audience.
A B2B company looks much better in the eyes of the public when they are able to showcase all of the hard work that their employees are willing to put in. Using Instagram as a vehicle for showing off their dedication and grit will increase the rate of employee engagement and lead to far greater empowerment. If every employee knows that their hard work can potentially be appreciated on a public platform, their motivation levels rise accordingly. After all, everyone enjoys acknowledgement for a job well done.
Letting people know what takes place behind the scenes is important, but if you are trying to sell goods and services, using Instagram to post short clips of your products in action can certainly spark increased interest in your company. By sharing clips and photos of your products, you can entice the audience to make a purchase, without explicitly advertising to them.
Let’s face it, no one is waking up to the newspaper anymore and studies have shown that more and more people are relying on social media for their news. How many times have you seen a so-called “news story” that relied on a person’s Instagram or Twitter feed for their perspective on the topic? Thanks to Instagram, a B2B company has the chance to seize control of their narrative and let people know about their new products and innovations, without the use of a press release.
While no one likes an Instagram user who puts five or even ten hashtags in each post, those who use hashtags in a judicious manner are able to get the most out of them. If you have an event coming up and you would like to get the word out, you can create one simple hashtag that allows your company to engage in an ongoing conversation with all of your attendees. Hashtags can also be used as a means of making your company more easily searchable, as well.
If you are in Real Estate, check out our post on 5 Tips For Using Instagram for Real Estate Marketing.