Do you remember when you first learned to ride a bike? It sort of seemed overwhelming and difficult. You had to remember to watch what was ahead of you, pedal, keep your balance, and watch for traffic all at the same time.

But in time, you learned to ride a bike and do it well. Analytics is a complex tool, but that makes it incredibly useful. Yes, it takes a bit of getting used to. It’s not one of those intuitive, at-a-glance tools that put everything right at the fingertips of the average user.

Using Google Analytics is sort of the same. Analytics is a complex tool, but that makes it incredibly useful. Yes, it takes a bit of getting used to. It’s not one of those intuitive, at-a-glance tools that put everything right at the fingertips of the average user. But then again, YOU are not average!

If you really take the time to delve deep into it, Analytics can really help you boost your traffic, conversions, and income. So just in case you might have forgotten why using Google Analytics is important I thought I would review them for you.

Top Four Reasons to Use Google Analytics

Analytics can be used to:

Track traffic sources
See which keywords people are using to find your site
Track conversion results
Learn what content people want more of

And much more!

Don’t be like the average Analytics user who installs it on their site and then forgets it other than maybe checking overall traffic numbers now and then. Take the time to learn the different features and how you can use them effectively. Use them often and watch your website traffic grow.

Trust me, you’ll really be glad you did!