If you’re like most of us, you probably stress about your competition fairly often. When it comes to promoting our businesses, we tend to feel like we’re falling behind and struggling to get noticed.
Perhaps you are comparing yourself too often or you just haven’t received the right marketing tips!
Ask yourself where you want the business to go. What can you really achieve in the next nine months? What could you achieve through a focused, purposeful approach to growing your business? Are your goals S.M.A.R.T. – Specific, Measurable, Attainable, Realistic and Timely.
Understanding whom you are selling to (and who you aren’t) is critically important because it can save you a lot of time and energy. Letting unprofitable customers go and not targeting unprofitable prospects is an important part of your marketing strategy. Think about whom your 5 best customers are and what you need to do to attract 5 more just like them!
Block time to work on your business and keep it sacred. Schedule other things around your blocked time. Work on monitoring your strategy and plans and implementation. Focused attention on your business will yield results. It is something few of your competitors will be doing.
These three marketing tips are simple and practical, beginning with knowing your business’s true goals.
Don’t fall behind your competition. The first quarter of the year is over and we are marching through quarter two. Make it count!
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