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3 Facebook Changes You Need to Be Aware Of

In a previous post, we talked about all the changes in social media that have happened recently.  I’ve had a number of questions about Facebook and thought I would focus the changes happening with your profile, pages and groups.

Engagement Bait

Facebook dislikes “engagement bait” which asks for likes, shares, comments, etc.   So please don’t use those words in your narrative or Facebook immediately throttles who will see your posts.  Facebook wants you to post meaningful and relative content that people naturally want to share and comment on.  You can learn about what Facebook considers “Engagement Bait” here.

Snooze

Facebook Changes - SnoozeWe all have a friend that goes overboard, posting the same stuff over and over like a broken record.   Or maybe they just post too much.  Now you can put them on “Snooze” so you don’t see their posts for 30 days.

You can do this with people, pages, and groups.  A great way to take a break from a group you are in or a timeout from the political posts that are sure to start up again with the next election.

Just go to their profile, page, or group and select “Snooze” in the top-right drop-down menu of a post, you won’t see content from those people, Pages or groups in your News Feed for that time period.

You can extend the 30 days after the period has ended by “snoozing” them again.    When you “Snooze” someone, you are still their friend, you can still go to their page and see their posts, but they will not show up in your news feed.

News Feed

As we mentioned before, Facebook is making changes to the new feed again.  They are showing less and less of paid and unpaid posts by pages who are selling something.  They are promoting the pages that are engaging with readers.

The new algorithm provides points to various happenings.   Think of it like this, a “like” is worth 1 point, a “comment” is worth 2 points and a “share” is worth 8 points.   So they rank what shows by looking at engagement, adding up the numbers and determining if this is something your followers want to see.   So work hard to make your content relational.  Remember 1 “share” is equal to 8 “likes.”

Social media will always be changing, we will do our best to make sure you are in the know.  In our next post we will cover how to set up automatic messages for your Facebook Pages.